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Over the last two decades, the CRM industry has evolved into a thriving global phenomenon. In 2016 alone, CRM software totaled $36 billion in estimated value. In addition, its value is projected to exceed $40 billion by the end of 2017. That’s not all – here are some other surprising facts you probably didn’t know about CRM.

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The benefits of a CRM software are immeasurable when you consider the impact it has on your overall customer service experience, marketing, and sales. The challenge, however, comes with deciding whether or not your company will indeed gain value from investing in a customer relationship management system.

As with any ongoing business expenditure, it pays to do your research and get the real facts in numbers.   Here are 9 statistics that will not only show you the figures, but motivate you to invest in a CRM software that will generate improved results for your business.

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